Internet Marketing FAQs

Getting information about Search Engine Optimization can be quite confusing and frustrating. We have provided our website visitors with a lot of rich information throughout our website. This page was created to respond to questions that are commonly asked, especially by those in the early stages of understanding the field of optimization.

Should you use PPC or SEO to market your web site?
The study confirms that you shouldn't focus on paid search engine advertising. While pay per click can be a good addition to your normal web site promotion activities, you'll receive a better return on investment (ROI) with natural search engine optimization.

Many webmasters that are new to web site promotion choose only pay per click advertising. Optimizing your web pages for natural search engine results involves a lot more work but in the long term, you'll receive a much better return on investment with natural search engine optimization. The numbers speak for themselves.

How to get a better ROI with your natural search results?
To get a positive ROI with your natural search results, it is very important that your web pages are optimized for high search engine rankings.

It is equally important that your web pages are optimized for the right keywords. You will only get a positive ROI from natural search results if you target keywords that attract web site visitors that are interested in buying your products.

How to get a better ROI with pay per click advertising?
Getting a positive ROI with pay per click advertising also depends on the keywords you use in your pay per click campaigns. In addition, it is also very important to use the right text in your PPC ads.

Use the wrong texts or keywords and you can pay a fortune on pay per click ads without getting something back.

What is on-site optimization and off-site optimization?
High search engine rankings can be achieved with on-site optimization and off-site optimization. On-site optimization refers to the factors that you can control on your web site: text, links, keyword density, etc.

Off-site optimization refers to the ranking factors that are usually out of your control. The most important off-site factor are the links to your web site.

What is PageRank and why is it important?
PageRank is specific to the Google search engine. PageRank is another complex algorithm so we'll just touch on the basics here. Essentially, Google looks at all the sites that are linked to you. If those site are high ranking, high traffic, high relevancy sites you will in turn get a higher page rank. If you link to lower page ranking sites at the other end of the spectrum, in turn your page ranking could be lower and your position will therefore be lower in the rankings. This is only one of many measurements and tests Google performs on your site, many of which are closely guarded secrets of Google! For more information on PageRank see Google's PageRank page.

Search engines use these two main factors to determine the rankings of your web pages.

Can you guarantee a number #1 position in the search engines?
Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.

What we can guarantee is that we will help you with keyword selection, meta-tag and other web copywriting, submission, and optimal site design architectures for the search engines.

Obtaining a specific ranking is analogous to managing a portfolio. Your financial advisor will do their best to monitor the stock market and other indicators and to make sure your portfolio is managed to the best of their abilities. However, your advisor cannot guarantee that your portfolio will be at a specific dollar value or even that the amount will be up at all by a given date. To find out more about about positioning, read our section on Internet marketing guarantees.

How much does a search engine marketing campaign cost?
The cost of a search engine marketing campaign depends on the size and type of web site you have, the number of keywords your site uses, and popularity. If your web site already has a search-engine friendly design, the costs are far less.