Pay Per Click Campaign Management

Pay per click campaigns are effective, high return marketing programs to draw targeted traffic to your website. The biggest advantage of this kind of advertising is that you pay only when someone actually visits your site.

PPC Advertising can get fast results. Also, PPC Marketing enables you to plan your monthly or quarterly marketing expenditures efficiently too. Because it provides clear statistical results, PPC allows you to quickly determine costs to produce an exact Return on Investment (ROI). With PPC, you will begin to see measurable results in as little as a few days.

We setup your online PPC advertising program, making it easy and trouble free to attract new clients. Avoid wasting time and money by letting Rank Visibility setup a PPC program that has been optimized to meet your marketing goals. We know what works and how to generate low-cost traffic to make your PPC adds attract clients starting the very first day. Monthly management services are also available to ensure you get optimum results month after month. Add spending not included.

Google Adwords and Overture are the two major PPC engines. Our PPC Management Campaign essentially consists of 8 salient features. These features will provide comprehensive overview of your PPC campaigns. The most popular Pay Per Click engines are Google Adwords select and Overture.

Our Campaign Management Services includes:

Keyword Research

Creating a keyword campaign requires planning. Planning in terms of the keywords and phrases to targets, networks to use, cost per clicks to set, and most importantly the creatives to use for each listing.

Keyword Selection

After this phase of research we eliminate certain keywords, which have a potentially low Return on investment. We would present our keywords back to you and together with our experience of online marketing and your experience of your market we would choose what we feel are the best keywords for the PPC campaign.

Attractive Ad Copy

PPC allows us to design the best description possible to promote your services or products. We create attractive, salable ad copy, which will increase the probability of a click from the search engine traffic.

Bid Management

The combination of extensive keyword research and targeted keyword selection combined with both daily management and leading edge bid strategies. We have an initial consulting session with you, whereby, we decide upon the bid rates. Based on these rates we optimize each Ad groups, so that they yield maximum returns.

ROI Calculations

The key to having truly effective PPC campaigns that achieve the highest levels of ROI is having the most effective tracking solution available. We calculate the Return On Investment for your keywords. This data is invaluable, because in 3 months time you will have an extensive database of maximum performing keywords for your site.

Campaign Reporting

We will give weekly reports of the campaign and over a period of time we will analyze these reports.

Campaign Tweaking

Based on the reports we provide, we will further tweak the campaign to increase the return on investment by adding or deleting certain Ad groups or under performing keywords.

Rank Visibility will help you plan and implement an advertising campaign of any scale and budget with high efficiency. Working with us on a solid and permanent basis will not only save you money but also your energy and time.