Search Engine Compatibility
A search engine compatibility review is a detailed overview and analysis of your site's performance in the search engines and your site's overall search engine compatibility.
A fundamental to ensuring that your website appears in the search engine listings is making sure that search engine "spiders" can successfully "crawl" your website's pages to include them in the search listings.
A search engine spider is an automated web browser that must interpret your page's HTML code, just like a regular browser does. However, spiders are very unsophisticated web browsers, incompatible with many modern web technologies - such as frames, javascript and Flash, to name a few. These incompatible technologies are commonly referred to as "traps".
Many websites are unintentionally designed with built-in search engine traps, severely limiting the search engine spiders' ability to read essential data on your website. This can be particularly detrimental if many or all of the website's links are contained within these traps. If a spider can't read your links, then it can't crawl your website.
Search engine optimization is often neglected during the website design process, when developers are focused on navigation, usability, and branding. As a result, many websites launch with fundamental problems which can be much harder to correct once the site is complete. Yet, many companies wait until their site fails to appear in the search engine listings before seeking expert advice.
The Search Engine Compatibility Review is also a major step in our search
engine optimisation services for all clients and is also available as a
stand-alone product for
companies who would like to know how to make their site compatible with
search engines, with a view to optimising it themselves.
Depending on the complexity of a web site, a Search Engine Compatibility Review may be required before we can accurately provide a quotation for the full search engine optimisation of your site.
Let us review your existing website for common traps and other factors that could be hindering your search engine ranking. |
